Tools and resources
How to measure and monitor your marketing, sales and customer experience performance
Read

Tips for producing and managing content for your online audience
Read

How to use design thinking to solve business challenges
Read

How to handle a sexual harassment complaint fairly
Watch

PODCAST: Estelle Blanks on building innovation ecosystems
Listen

PODCAST: Hermina Ely, Sandi Rickerby and Sarah Cox on supporting older people at home, work and play
Listen

PODCAST: Minister Ivan McKee on building Scotland’s trade ecosystem
Listen

PODCAST: Elaine Morris on staying curious about customers
Listen

How to create vision, mission and values statements that galvanise your team
Read

How to use Twitter threads for your business
Read

How to avoid the pitfalls of being uninsured or underinsured
Read

What is greenwashing and how can it damage your reputation?
Read

How to segment a market (and why it’s key to better marketing and sales)
Read

How to create a marketing and sales plan that drives results
Read

How to collect and use customer feedback to grow your business
Read

How to decide which marketing tactics to use
Read

How much should I budget for marketing, sales and customer experience?
Read

How do I develop my business brand?
Read

How do I create a magnetic employer brand?
Read

Staying safe from cyber-threats
Read

Grow your international sales by upskilling your team
Read

What to look for in an international trade partner
Read

What is intellectual property and how can you defend it?
Read

Your essential guide to marketing, sales and customer experience
Read
