How to decide which marketing tactics to use
Tools & Resources
Key learnings
- Choosing tactics becomes easier when your strategy is clear – especially your target customer and positioning.
- Where your customers are and how they interact with your business will influence which tactics make sense.
- Use a matrix to weigh up the potential impact versus how easy each tactic is for you to carry out.
- Play to your strengths and don’t feel pressured to use every new platform or trend.
With so many ways to market your business, it’s easy to feel overwhelmed or unsure where to focus. Should you try TikTok, write blogs, or invest in local ads? The good news is you don’t have to do it all. This article will help you identify the marketing tactics that are the best fit for your business, based on your customers, how you work, and what plays to your strengths.
With a seemingly endless number of marketing tactics to try, it’s easy to feel overwhelmed. Should you focus on TikTok, advertise in the local paper, or create a video series? Maybe search engine optimisation (SEO), Instagram Reels, or business events are on your radar.
While the marketing landscape has never been noisier, there have also never been more opportunities to reach your ideal customers. This is where the time spent on your marketing strategy really pays off. Once you’ve defined your target segment, positioning and pricing, the right tactics will start to emerge – and the less relevant ones will naturally fall away.
It’s also worth factoring in your own strengths, especially if you’re delivering the marketing activity yourself. When your tactics play to your natural abilities, marketing becomes much more enjoyable. You can find out what your strengths are using ACTUALLY’s MARKETING SUPERPOWERS quiz.
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