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Essential Guides

Navigate your biggest challenges with these essential guides to starting a new business, finding the right funding and winning more customers.

  • Starting a Business

    Get your business off to a strong start with our guide designed to help you shape a successful future.

    View now

  • Finding the Right Funding

    Understand more about the complex world of finding and securing the right funding for your business.

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  • Winning More Customers

    Planning your first steps in marketing? Stand out from the crowd to win more customers.

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Hot Topic: Winning more customers

As summer brings new opportunities to connect, now is the time to focus on attracting customers. Explore practical guidance to strengthen your marketing, sharpen your sales approach and create great customer experiences.

How to segment a market (and why it’s key to better marketing and sales)

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How to segment a market (and why it’s key to better marketing and sales)

How to write a marketing strategy

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How to write a marketing strategy

How to decide which marketing tactics to use

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How to decide which marketing tactics to use

How do I develop my business brand?

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How do I develop my business brand?

Tips for producing and managing content for your online audience

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Tips for producing and managing content for your online audience

The beginners guide to social media marketing for business

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The beginners guide to social media marketing for business

Pricing strategies for SMEs: A simple four-step model

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Pricing strategies for SMEs: A simple four-step model

Increasing sales to existing customers

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Increasing sales to existing customers

How to collect and use customer feedback to grow your business

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How to collect and use customer feedback to grow your business

How to measure and monitor your marketing, sales and customer experience performance

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How to measure and monitor your marketing, sales and customer experience performance

Latest

Together with our expert contributors, we've brought together 100s of guides, templates and articles to help you take action

UK GDPR – UK General Data Protection Regulation

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UK GDPR – UK General Data Protection Regulation

WATCH: Secure investment for you next stage of growth – Get Funded

Watch
WATCH: Secure investment for you next stage of growth – Get Funded

Recent and upcoming changes to employment law you need to know

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Recent and upcoming changes to employment law you need to know

Recent and upcoming tax and accountancy changes that you need to know

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Recent and upcoming tax and accountancy changes that you need to know

FUEL – The Business Finance and Funding Roadshow | Throughout 2026

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FUEL – The Business Finance and Funding Roadshow | Throughout 2026
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  • Simon Day

    08/05/2026

    Working with Bruce introduced me to tools and insights I would likely not have found alone; I definitely feel like the help has served as a springboard to help my business move forward.

    Thanks!

  • Ben Greenwood

    25/05/2026

    Really good service. James was very accommodating when we wanted to change appointments and provided essential and inspirational advice on getting up to speed in the digital realm.

    I would highly recommend this service

  • Lassicas Limited

    06/06/2026
    Some very useful knowledge to help grow our business
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