How do I create a magnetic employer brand?

We can all think of a few companies that seem like a great place to work.

It might be the way they communicate on their social media channels or the way they talk to their customers. Or it might just be a really cool workplace – who hasn’t seen the office spaces of tech giants kitted out with beanbags and fun slides and thought ‘I’d like to work there’.

So how do you take that extra step to make your business appealing to both existing and new employees?