How to segment a market (and why it’s key to better marketing and sales)
Tools & Resources
Key learnings
- Market segmentation divides a broad audience into smaller, more meaningful groups using characteristics like demographics, behaviours and values.
- Targeting involves choosing which of those groups to focus your efforts on.
- Positioning is about tailoring your offer so it resonates with the segment you've chosen.
- Customer segmentation uses your existing data to uncover patterns and opportunities for deeper engagement.
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