Tools and resources
Why start a business?
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Bidding for beginners: How the tender process works
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What does a good tender response look like?
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The bid writing process explained
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What are the key differences between marketing, sales and customer experience?
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How to measure and monitor your marketing, sales and customer experience performance
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Tips for producing and managing content for your online audience
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How to use design thinking to solve business challenges
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PODCAST: Estelle Blanks on building innovation ecosystems
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PODCAST: Hermina Ely, Sandi Rickerby and Sarah Cox on supporting older people at home, work and play
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PODCAST: Minister Ivan McKee on building Scotland’s trade ecosystem
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PODCAST: Elaine Morris on staying curious about customers
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How to create vision, mission and values statements that galvanise your team
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Supporting employees who are experiencing challenges with addiction and mental ill health
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WATCH: UMi Makes it Easy... to Embed Equality, Diversity and Inclusion in the Workplace
Watch
How to use Twitter threads for your business
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How to avoid the pitfalls of being uninsured or underinsured
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The employment checklist for new businesses
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What is greenwashing and how can it damage your reputation?
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How to segment a market (and why it’s key to better marketing and sales)
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How to create a marketing and sales plan that drives results
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How to collect and use customer feedback to grow your business
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How to decide which marketing tactics to use
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How much should I budget for marketing, sales and customer experience?
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