BUNDLE: Marketing

Understanding the market that your business operates in and identifying any potential competitors will help you figure out how viable it is. Market research can also help businesses collect and document the opinions of their customers and make more informed decisions. In this article we explore the main ways to gather market research and competitor analysis.  

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Wouldn't it be great to see through the eyes of your customer? Well, customer personas let you do that, kind of. Well-built customer personas can be the most powerful tool in a business's marketing arsenal. In this article we look at what customer personas are and how you can build one.   

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When coming up with strategies to grow your business, you need as much information as possible to inform you about which path to take. Gathering valuable intelligence from your customers can be crucial in understanding what action is needed. There are many quantitative and qualitative market research techniques to help, including online surveys. In this article, we share the benefits and a tool that can make it even easier. 

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From your company’s creation to scaling up, knowing who your customers are and what they want – then serving them well – can be the difference between failure and thriving. Join Elaine Morris for this online programme to learn the tools and techniques that will accelerate your journey to superior customer satisfaction, helping you stand out from the crowd and realise your company’s full potential.   

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Whether you’ve started a business or are planning to start one, having a marketing action plan is crucial for getting your new enterprise off the ground. In this article, we tell you where to start with your marketing action plan, which channels are best to use, and how to find your customers through marketing.  

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There are many different types of marketing that a business can deploy to promote a new product or service, or simply get to know its customer base better. The main types are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. Deciding whether your customers are other businesses or consumers will help you figure out what your marketing strategy should look like – but it doesn't have to break the bank! In this article we share ideas for you to add to your strategy.

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Taking the time out to think about whether your marketing activity is aligned to your long-term goals is really important when you’re starting a business. With our offer from Boo! Marketing, you can save money on strategy and planning and take your business to the next level.  

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Businesses offering traditional in-person services face unique challenges as they incorporate online services to meet the expectations and needs of customers in an increasingly digital marketplace. In this video, Jess Royal, Ecommerce Manager at Woven Durham, shares how the gentleman's outfitters has revolutionised its business model through ecommerce.

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When starting a business, you have a lot on your plate and thinking about branding might not be a top priority. However, thinking about your business brand early is always worth the time invested. In this article, Transmit Startups talks through seven ways a strong brand can make your business more successful.  

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Once your website is built it's tempting to think the work is over. But with technology constantly evolving and changing the way we work, your website should remain a work in progress. In this article, we look at nine simple ways you can improve your website right now.

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Embracing technology can empower your business and help you do more and go further, but it can be difficult to know what will benefit you most. Thankfully, UMi’s Digital Health Check is here to help you optimise your current website and social media presence. 

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Learn about the importance of website tracking in an increasingly cookieless world, and how to get your Google Analytics 4 (GA4) property set up with UMi Makes it Easy to... Set Up Google Analytics 4 Successfully hosted by Joshua Lee from ROAR. 

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Every business can benefit from a strong social media presence. But starting to post publicly from your company social media accounts can be nerve wracking if you’re not sure what you’re doing. In this guide, we’ll walk you through everything you need to know to succeed with your social media marketing strategy. 

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So, you’ve decided to put pen to paper – or your fingers to the keyboard – and you’re wondering just how to start crafting prose your audience is going to enjoy reading. You’ve got your killer headline, but where do you begin when it comes to drafting the rest of the content? Amy Lloyd, Account Manager at Scriba PR, takes a look.

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Digital marketing is the process of using digital channels to find and reach customers, understand what they want and service their needs. One popular channel to use is email marketing as this allows you to communicate with customers directly. In this article, we discuss the benefits of digital and email marketing for your business and explain how you can use them to turbo charge your digital strategy.

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Give your business the kickstart it needs with the Boost PR Package from our partner JournoLink. Saving £298 from the regular price, this exclusive offer includes PR training, copywriting and unlimited access to more than 10,000 journalists, bloggers and publishers, all for just £150. 

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