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Digital and email marketing

Tools & Resources

Key learnings

  • Digital marketing is about leveraging data, devices and channels to promote your business.
  • A targeted digital marketing campaign is typically cheaper than marketing via traditional methods.
  • Email marketing can be things like welcome emails, newsletters and exclusive deals for subscribers.

Digital marketing is the process of using digital channels to find and reach customers, understand what they want and service their needs. One popular channel to use is email marketing as this allows you to communicate with customers directly. Here, we discuss the benefits of digital and email marketing for your business and explain how you can use them to turbo charge your digital strategy.

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