Building customer personas
Tools & Resources
Key learnings
- Customer personas are detailed and dynamic profiles of your business's ideal customer.
- Using data and research, you can gain a deep understanding of who your customers are and how they interact with your business.
- Customer personas can be used to maximise customer acquisition and retention.
Wouldn't it be great to see through the eyes of your customer? Well, customer personas let you do that, kind of. Well-built customer personas can be the most powerful tool in a business's marketing arsenal. Here, we look at what customer personas are and how you can build one.
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