Local and national support
Business & IP Centre (BIPC) Northamptonshire
Business & IP Centre Northamptonshire provide free access to business guides, company information database, and consumer and market research content.
Read MoreBusiness.gov.uk (DBT Portal for Exporters)
Is your business looking for further opportunities to export internationally?
Read MoreNI Small Business Loan Fund
NI Small Business Loan Fund provides loan funding to businesses based in Northern Ireland.
Read MoreIAB - Internet Advertising Bureau
The industry body for digital advertising who provide information, training and more.
Read MoreTools and resources
Introduction to market research and competitor analysis
Understanding the market that your business operates in and identifying any potential competitors will help you figure out how viable it is. Market research can also help businesses collect and document the opinions of their customers and make more informed decisions. Here, we explore the main ways to gather market research and competitor analysis.
Understanding your target audience with consumer polls
How customer journey mapping can help you nail your marketing
How to segment a market (and why it’s key to better marketing and sales)
Inspiration
Maximising the value of video interviewing for market research projects
Why SEO is crucial for breaking into the international market
Venari seals UK fire market distribution deal
Turn your idea into a scientific product and bring it to market
