Local and national support
Small Business Research + Enterprise Centre
Specialist information, resources and workshops to help businesses across London.Essex Libraries
Free business information for members of Essex Libraries.IAB - Internet Advertising Bureau
The industry body for digital advertising who provide information, training and more.Buckinghamshire Libraries
You can access a range of business information and resources from Buckinghamshire Libraries.Tools and resources
Introduction to market research and competitor analysis
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Understanding the market that your business operates in and identifying any potential competitors will help you figure out how viable it is. Market research can also help businesses collect and document the opinions of their customers and make more informed decisions. Here, we explore the main ways to gather market research and competitor analysis.
How to segment a market (and why it’s key to better marketing and sales)
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Understanding your target audience with consumer polls
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How customer journey mapping can help you nail your marketing
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Inspiration
Maximising the value of video interviewing for market research projects
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Venari seals UK fire market distribution deal
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WEBiNAR: Understanding Client Psychology
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Turn your idea into a scientific product and bring it to market
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Events and webinars
WATCH: Looking after your mental health when seeking investment
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Mythbusting when starting a business
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WATCH: How do we encourage more entrepreneurship?
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WATCH: Get Your Business Started the Right Way
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