Consumer Insight Programme: Use Consumer Insights to Improve Experience & Sales
Events & Learning
UMi Sat Nav exclusive offer
- Get free, no-obligation access* to the first module of this six-part course.
From your company’s creation to scaling up, knowing who your customers are and what they want – then serving them well – can be the difference between failure and thriving. Join Elaine Morris for this online programme to learn the tools and techniques that will accelerate your journey to superior customer satisfaction, helping you stand out from the crowd and realise your company’s full potential.
As a bonus, claim our exclusive offer to get free no-obligation access to the first module of this six-part course.
What all successful businesses have in common is an unwavering consumer focus that is embedded into the foundations of how they operate. Everything they do flows from anticipating and responding to their customers’ needs. They test solutions, invite and listen to feedback and constantly adapt.
The Consumer Insight Programme will walk you through the process step by step to help you adopt powerful insight processes and tools.
When combined with consistent effort this will pay dividends for your business: loyal returning customers, free word-of-mouth marketing and lower customer acquisition costs.
Click each heading below for more details...
1
The programme
You’ll get six on-demand modules with accompanying key takeaways and relevant tools, so you can work through the stages and implement your own consumer insights plan at your own pace.
- FREE - Discovery Phase 1: Internal Intelligence
- Discovery Phase 2: External Intelligence
- Discovery Phase 3: Story on a Page
- Introduction to Research Methods
- Writing an Effective Research Brief
- Creating a Consumer-centric Culture
2
Is this for you?
This programme is ideal if you are a small to medium-sized business that wants to learn cost and time-efficient techniques to understand consumers.
You can use insights from start-up to scale-up when you want to:
- Reduce the risk of launching new products/services, ensuring that you are giving consumers what they really want.
- Understand poor sales performance and how you can turn it around
- Create consumer engagement to help you create and develop ideas, develop an emotional connection and encourage brand advocacy.
- Retain customers by understanding what keeps them loyal and anticipating their future needs.
- Save time and money when you’re commissioning external research by ensuring you have done as much groundwork as you can.
3
About your trainer
UMi’s partner for this programme is Elaine Morris the Founder of Curious Edge, which she set up to make research more accessible to small and medium-sized businesses. She’s an experienced leader of high achieving teams, a coach and sounding board for managers and leaders. With demonstrable experience as a researcher, Elaine brings a deep understanding of consumer behaviour to her work.
Sign Up
Claim our Exclusive Offer - Get free no-obligation access to the first module of this six-part course.
In return for your feedback on this new training programme, you will be able to access the first module of this six-part course completely free.
The full six-module course is available to purchase in two different formats:
- The self-directed version provides six modules of training videos and downloadable editable workbooks, which can be accessed to complete as and when it is convenient for you over the period of a year. This is priced at £195.
- The supported version provides everything above, with the addition of three 60-minute appointments with Elaine via videocall or phone, in which you will be able to explore how the material covered applies specifically to your own business. This is priced at £595.
Register for the free module today – and if you decide it will be beneficial, you can purchase either version of the full training package.
Next steps…
- Sign up for the Consumer Insight Programme.
- Check out our starting a business bundle for lots more resources to get your start-up off the ground.
- If you’re already running a business, head to our leadership and management bundle for lots of inspiration and advice to help you do more and go further.